Science is studying how the mind responds to communication in new ways.
That research is revealing many communication and engagement preferences we did not understand about ourselves before.
After more than 10 years applying this research to the practice of professional communication, the world's first evidence-based communication method has been created:
Neuro-Psychological Engagement (NPE)
There is much to see here. So, take your time, look around, and learn all there is to know about us. We hope you enjoy and take a moment to drop us a line.
We see more than 50,000 messages a day. Information is coming from every direction. It is officially too noisy so we engage with communication differently.
Many of us are in states of "Cognitive Overload" from processing so many messages plus 70,000 thoughts a day, and making 35,000 decisions a day.
We don't take things in the same when in overload.
Hundreds of biases silently fight against the best attempts to create understanding and trust.
More than 180 have been mapped that interfere with communication and engagement alone.
Neuroscience is finding new things about how our minds work.
Turns out we make 5% of decisions in our conscious mind, and 95% in our non-conscious.
Yet communication training typically only teaches ways to engage the conscious, 5% of the mind.
Start speaking to 100% instead.
Design messages to engage the conscious and non-conscious mind simultaneously as the non-conscious mind controls 95% of decision-making
Limit the potential for communication to overwhelm and be tuned out
Navigate the biases interfering with successful communication processing
Construct suggestions and requests to increase consideration and compliance
Optimize communication to positively affect change in opinions, positions, and beliefs
Accelerate understanding and agreement
Limit the use of communication rejection triggers
Catalyze positive behavior shifts and change
Unify teams with an easy-to-follow framework that produces immediate results
You know what to say and how to say it to not only win hearts and minds, but change behavior.
You're on the fastest path to successful positioning and building businesses to positions of authority.
Campaigns can consistently ignite passion rather than boredom.
Consistently creating unity and teamwork is finally possible, even when sharing hard news.
Your communication tuned to be pleasing to the mind and wired to succeed, no matter how major or mundane.
Look beyond what the overwhelmed conscious mind can tell you, and survey your audiences non-conscious measures like changes in skin temperature or facial movements in response to communication stimuli. Why is this so important? Because research shows our non-conscious preferences often conflict with what our conscious mind thinks. Or more simply put, follow conscious mind results alone at your own risk.
A Method of Behavioral Communication
"Communication that engages both the conscious and non-conscious mind with science-based techniques proven to accelerate agreement and change minds & behavior by limiting the interference of bias, backfire, decision fatigue, and cognitive overload."
See Elizabeth Edwards share an introduction to the world's first science-based communication framework, Neuro-Psychological Engagement, at the 2019 Women in Business Conference in New York.
From an online MasterClass to private corporate support and custom non-conscious research labs, see how simple it is to master the science of successful engagement for yourself, your team, and your business.
We can't either! Contact us today with time-sensitive inquiries.
2590 Welton Street, Denver, Colorado 80205, United States
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